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About Us Vision, Mission & Values

Our Mission

Our mission is to safely produce quality, renewable energy while returning the greatest value to stakeholders.

Our Vision

Our vision is to be the leading supplier of biomass products to the global renewable energy market.

Our Values

Seeded Through Innovation

  • Resourcefulness | Ignite creativity and challenge the status quo
  • Stewardship | Challenge carbon every day
  • Excitement | Embrace change and celebrate success

Energized By People

  • Commitment | Deliver on time, as promised, every time
  • Team | Build partnerships, relationships and take the long view
  • Honour | Listen, speak the truth and follow through

Sustained Through Passionate Integrity

  • Safety | Own it - at home, at work and everywhere
  • Empathy | Care for each other, our customers and our planet
  • Excellence | Reach for best in class

Latest News

Our Locations

Pinnacle currently operates eight wood pellet production facilities throughout western Canada, and one production facility in Alabama. Pinnacle’s Canadian production facilities are all located on major rail lines allowing for efficient rail transport to one of two ocean shipping terminals on the B.C. coast: Pinnacle’s wholly-owned Westview terminal in Prince Rupert, and the Fibreco Terminal at the Port of Vancouver. The Alabama production facility utilizes inland waterways to cost-effectively transport pellets for ocean shipping via the Port of Mobile on the U.S. Gulf Coast.

Production Facilities
Shipping Terminals
Plants Under Development
Western Canada
Southeastern United States